On May 14 Adidas will roll out fresh consumer product filled with Primeblue material, a polyester made from recycled plastic intercepted from beaches and coastal communities, preventing it from polluting oceans. Ahead of the Super Bowl in Miami, though, the Primeblue material takes on a different use, offering a sustainable choice for a new synthetic football field installation at Miami Edison High School.
The Adidas partnership with Parley for the Oceans expanded to include a field maker to use 20 tons of the recycled plastic taken from beaches and coastal communities as the infill on the new field, replacing the reground rubber with the plastic-based substance.
read the full story here: https://www.forbes.com/sites/timnewcomb/2020/01/28/adidas-primeblue-recycled-ocean-plastic-waste-filling-new-miami-football-field-clothing-line/#1c1660796acc
You must be logged in to post a comment.